With holiday shopping season upon us, what do Canadians really have on their wish lists?

According to trends data provider SEMrush it was primarily gadgets and gaming that were searched for when it came to Black Friday deals. The data for these trends also took into account the average monthly searches for the period of November of 2019 to October of this year.

They found the Nintendo Switch is Canada’s most searched for item with 5,674 average monthly searches over the past twelve months. The PlayStation 4 steals the second spot with 4,662 average searches, followed by Apple Airpods that saw an average of 4,459 searches. Apple devices and wearable tech make up almost half of the most searched for items with 11,742 searches across various Apple items.

Video games are the second most searched category with Nintendo Switch, PS4, and Xbox One contributing to 11,096 of all searches from this list.