The campaign by the Jim Pattison Children’s Hospital Foundation to send personalized Valentine’s Day cards to Saskatchewan kids in hospital was an overwhelming success.

The Share the Love Valentine’s Day campaign was executed in partnership with Saskatchewan Blue Cross.

More than 6,000 cards were sent from over 3,500 people. By electronically sending the cards it activated a $10 donation to the Foundation and the Saskatchewan Blue Cross matched that up to $10,000.

The cards were then printed and delivered in bundles to patients at the children’s hospital. There was also an opportunity for donors to purchase Valentine’s Day craft kits and cookie decorating kits.