A Sports Tourism Canada study says the 109th Grey Cup in Regina, along with the Grey Cup Festival, resulted in $67.8 million in economic activity in Canada that also also added $25.7 million to Saskatchewan’s Gross Domestic Product (GDP).

The total attendance reported was 210,000 over six days of festival activities. One-third travelled to Regina from outside the province.

The event yielded $22.8 million in wages and salaries in Canada with $16.7 million of that total in Saskatchewan.

Other study findings include:

• The event generated $19.6 million in tourism spending, with Regina welcoming 26,669 out-of-town visitors to the city.  
• On average, $1,516 was spent per party attending the Grey Cup and Festival, including on accommodations, restaurants, entertainment and retail.  
• 92% of out-of-town attendees stayed overnight in Regina during their visit, averaging a 3.5-night stay