The Saskatchewan Healthcare Recruitment Agency (SHRA), the Saskatchewan Health Authority and the Government of Saskatchewan have launched a physician recruitment advertising campaign dubbed “Saskatchewan is Calling”.

Physicians based in North Battleford, Saskatoon and Swift Current share in their own words building a successful medical practice and their quality of life.

The government is encouraging everyone to watch and share the stories. In a news release Health Minister Jeremy Cockrill said, “We want to spread the word amongst physicians from Canada and abroad that Saskatchewan is a great place to put down roots, grow a fulfilling career and enjoy an excellent quality of life in one of our welcoming communities.”

Benefits touted in the campaign include competitive compensation, lower cost of living, comfortable lifestyle and shorter commutes, opportunities for career growth and teamed based care.

The campaign will be in market starting Monday and will be placed on various provincial, national and international online platforms and physical locations such as billboards, subway stations and transit shelters, including in the United States. The campaign videos can also be watched at saskatchewan.ca/HHR.