Aaron Pritchett is set to hit the stage at Living Skies Music Festival in Humboldt this weekend while making his way through a busy summer of shows across Western Canada. He checked in via phone from the road ahead of his trip to Saskatchewan, where he’ll be linking up with his band before festival weekend kicks off.

We chatted about his new single “Beer Drinking Opportunity” and his new independent direction with Big Wheel Entertainment. For Aaron, it all still comes back to playing live and keeping the energy up for fans, whether they’ve been there since the early days or are seeing him for the first time.