SGI has a none-to-subtle message for drivers, “Get your head out of your apps and focus on the road.” The traffic Safety Spotlight for March is on distracted and drowsy driving. The Crown Corporation asks, when you hear that ping or feel your pocket vibrate, and you’re driving, is it worth a massive fine or crashing your ride to pick up the phone? A first fine for Distracted Driving is $580 and four demerit points. The penalties go up for repeat offences.