The province has launched a province-wide, multi-media campaign encouraging Saskatchewan residents to stick it to COVID by getting vaccinated.

Premier Scott Moe says, “Saskatchewan’s vaccination efforts have been the most effective in the nation. “ He says, “Saskatchewan people know that the best thing we can do to protect ourselves, others, and to get back to doing the things we love, is by getting vaccinated.”

The campaign features residents sharing their stories of why they are getting vaccinated.

The ad thanks the people of the province for all of their efforts during the pandemic and calls on Saskatchewan people to roll up their sleeves for the COVID-19 vaccine when it is their turn.

Part two of the campaign will have ads featuring 11 Saskatchewan people. Those ads will launch in the days and weeks following the initial launch, and will provide a personal insight into what the COVID-19 vaccine represents to each of them.

The advertisements feature the following Saskatchewan people:
• George Reed – Rider Legend – Regina
• Moni – Neonatal Nurse Practitioner – Regina
• Leah Sawatsky – Emergency Room Nurse – Regina
• Emily – Elder – Lac La Ronge Indian Band
• Dr. Hassan Masri – ICU Physician – Saskatoon
• Richard – Retired – Saskatoon
• Jenni – Teacher – Moose Jaw
• Brad – Rec hockey player – Yorkton
• Arlene – Home Care Aide – Weyburn
• Darcy – Small Business Owner – Regina
• Kyla – mother of immunocompromised child – Swift Current
Learn more about how to book your COVID-19 vaccine by going here.

To watch the first Stick It To COVID ad, go here.