According to the Direct Sellers Association of Canada, three in five Canadians were looking for a little side hustle during the pandemic. A survey found 31 per cent of respondents pursued opportunities to make additional income.
Reasons included being laid off and underemployed, or because they were re-evaluating their financial and personal aspirations.

As the economy recovers, 3 in 5 respondents intend to pursue opportunities to make additional money to support their income over the next 12 months. Major demographic groups in this figure include young Canadians, 18-29 years old at 75%, and students at 83%.