It looks like the C-F-L is going all-out in a bid to sell professional three-down football to Halifax and area politicians, the corporate community and potential fans.

The Canadian Football League confirmed Thursday morning that the July 25 regular season game between the Saskatchewan Roughriders and Toronto will be played in Halifax as part of what the league is calling the biggest Touchdown Atlantic ever. The event will be played at an expanded Huskies Stadium at Saint Mary’s University, which will host 10-thousand fans, and will feature a three-day “mini Grey Cup festival” which will precede the game. The C-F-L has approved an expansion franchise for Halifax, pending the building of a stadium. Following is a news release from the C-F-L and the Riders…

THE BIGGEST CFL TOUCHDOWN ATLANTIC EVER IS COMING TO HALIFAX THIS SUMMER

Thursday, January 23, 2020 – Rider Nation journeys to Nova Scotia as the Saskatchewan Roughriders battle the Toronto Argonauts

Three-day “mini Grey Cup festival” to precede the regular season game on Saturday, July 25

Expanded Huskies Stadium at Saint Mary’s University to host 10,000 fans at the first-ever regular season CFL game in Halifax

HALIFAX (January 23, 2020) – The biggest Touchdown Atlantic ever is coming to Halifax this summer, the Canadian Football League (CFL) announced.

Rider Nation will invade Nova Scotia when the Saskatchewan Roughriders face the Toronto Argonauts on Saturday, July 25 in the first-ever regular season game played in Halifax.

The game will be preceded by a three-day “mini Grey Cup festival’ featuring music, parties and tons of family-friendly fun.

“Our league belongs to Canadians from coast-to-coast-to-coast – and for one fabulous weekend this July, the east coast will be its capital,” said Randy Ambrosie, Commissioner of the CFL.

“We are bringing the football and the fun. We’re inviting everyone in Atlantic Canada to join the party, and everyone in the rest of the country to come for the game and stay for a vacation!”

The CFL unveiled plans to make Halifax feel like a Grey Cup city, except it will be summer and there will be plenty of lobster rolls to go along with the beer.

Ambrosie and a host of other league personnel and local dignitaries shared their vision at a news conference.

• The game will be played at Huskies Stadium on the campus of Saint Mary’s University at 5 p.m. AT on Saturday, July 25.
• Approximately 6,000 temporary seats will be installed to bring the capacity for the game to 10,000.
• The Toronto Argonauts, one of Canadian football’s oldest franchises, will take on the Saskatchewan Roughriders, arguably the CFL’s most popular team with a rabid following that shows up wherever the team plays.
• Both teams are “leaning in” to make it a special week; they will arrive days before the game and take part in a series of media events and community visits.
• The mini Grey Cup festival that precedes the game will include Riderville, the party for Riders fans that is traditionally one of the most well-attended events at the annual Grey Cup Festival and much more.

Tickets will go on-sale at the end of February and a full list of prices will be announced soon. Fans can sign up for the most up-to-date information and access to priority-purchasing at CFL.ca/TDA. Ambrosie stressed that the game will be affordable with an average ticket price of approximately $50.

“This is our way of saying the CFL belongs in Atlantic Canada and that Atlantic Canada belongs in the CFL,” Ambrosie said.

The Atlantic Schooners group has been working with the league to bring a CFL franchise to Atlantic Canada and has presented Halifax City Council with a plan to build a new CFL-ready stadium in the city.

“We’re committed to this vision and excited about it,” said Bruce Bowser, a founder and owner of Schooners Sport and Entertainment.

“This is further evidence that the CFL shares that passion and is dedicated to this region.”

The 2020 edition of Touchdown Atlantic will be the first CFL game of any type to be played in Nova Scotia since 2005, when the Argos and Hamilton Tiger-Cats played a pre-season game at Huskies Stadium. Moncton hosted Touchdown Atlantic games in 2010, 2011, 2013 and 2019.

“Our friends and fans in Moncton have been wonderful hosts over the years and we’re just as excited to be coming to Halifax,” Ambrosie said. “For us, this has always been about embracing the region and every fan in it.”

Fans should book accommodation early because Halifax is an especially popular destination in the summer months, said Ross Jefferson, President and Chief Executive Officer of Discover Halifax.

“We’re working with the CFL to ensure Touchdown Atlantic feels a lot like Grey Cup Week,” he said.

CFL legend Michael “Pinball” Clemons, the General Manager of the Argonauts, vowed the Double Blue will meet a green wave of Rider fans head on.

“This is a home game for us and we invite fans in Atlantic Canada and our fans from Toronto to join us,” Clemons said. “We love Rider fans, but we love our own fans even more. This is an important year for us and this will be a big game.”

Craig Reynolds, President and Chief Executive Officer of the Riders, said he expects a big turnout in Halifax.

“There is no doubt that our fans are passionate about our team, but they are just as passionate about the CFL and the way football can bring our country together,” he said. “No matter where we are, our fans are there to greet us, and we think the allure of the Green and White alongside the beauty of Halifax in summer will be an irresistible combination.”

Riders’ kicker and Saint Mary’s alumnus, Brett Lauther, called Touchdown Atlantic a dream come true.

“I’ve known the thrill of kicking the winning points on our home field in Regina, but to do that here, in my own backyard, would be just incredible,” said Lauther, a native of Truro, N.S.

Saint Mary’s University is honoured to be a part of CFL history, said Robert Summerby-Murray, the school’s President.

“We’re thrilled to host Touchdown Atlantic. Great events, like great universities, make our region and our country stronger.”